That price tag is not a typo; we are well aware that down jackets with these specs usually come in at more than 2x the price.

Affordability is one of our core principles. We know how expensive outdoor gear (especially premium ultralight equipment) can be, and we believe more people should have access to high-quality gear without paying excessive markups.

Our goal isn’t to maximize profits, but to follow a more thoughtful and ethical pricing approach. That said, affordability never comes at the expense of quality. We design every product to meet the highest standards first, and only then do we determine how to price it as fairly as possible.

In fact, our down products are manufactured by one of the world’s leading down factories, the same trusted partners used by brands like Sea to Summit, Columbia, and Mammut.

So how do we keep our prices accessible?

Direct-to-consumer model
By cutting out the "middleman," we bypass the traditional retail supply chain that typically inflates prices. Most outdoor brands sell to wholesalers, who then sell to big-box retailers (a process where every hand the product touches adds another layer of markup). By shipping directly from our door to yours, we eliminate these retail margins. This allows us to offer premium materials and high-end construction at a fraction of the market rate. We do stock our products at a few retailers, but we do limit this so that we can make sure pricing stays affordable to you.

Overseas production
We partner with world-class manufacturing facilities that specialise specifically in technical down insulation. These are the same industry-leading factories used by global brands like Sea to Summit and Mammut, offering a level of precision and expertise that is difficult to find elsewhere. Producing overseas allows us to leverage these highly efficient, specialised production lines and advanced sourcing networks. By streamlining the manufacturing process in a region with deep expertise in technical apparel, we significantly reduce production costs without compromising a single stitch of performance. We then pass those direct savings straight back to you.

Lean operations
We’ve chosen to keep our team small, local, and highly specialized. By maintaining an agile operation, we avoid the heavy overhead and complex layers of management often found in larger organizations. This "lean" structure allows us to move quickly and stay deeply connected to our products. We prefer to spend our time in the design studio or out in the field testing prototypes, keeping our focus exactly where it belongs: on building the best possible equipment for you.

In-house marketing
We also keep our marketing internally. In fact, our photos we've taken for marketing are by our lead product designer on one of his weekend trips. And our very photogenic models are all close friends of ours!

This jacket is a high-performance 3+ season layer, comfortable down to freezing. We’ve added the “+” because its unique, infrequent baffle design traps more heat than other jackets in its weight class, making it significantly warmer than typical 3-season puffies.

However, please note that it is not a dedicated winter expedition parka. For extreme conditions, such as the depths of an Alaskan winter, we highly recommend a jacket with a much higher fill weight.

Our 7-denier ripstop nylon is exceptionally strong for its weight! It shines as the perfect ultralight fabric for a static insulation piece, and can be subject to mild-active use as well.

However, we really don't recommend that you wear this as a layer to bushbash overgrown trails.

This is an ultralight fabric after all, and there needs to be some tradeoffs to get one of the highest warmth-to-weight ratios commercially available on the market.

Zippered Hand Pockets: We’ve included these by popular demand; while they add a little weight, the added security for your essentials is a must-have for most.

Pre-elasticated Cuffs & Hems: To offset the pocket weight, we used streamlined, pre-elasticated hems and cuffs. These are precision-sized to provide a comfortable, reliable fit for almost everyone without adding unnecessary bulk.

You can.

However, we don't recommend this as down isn't the ideal or most breathable insulation for active use.

Additionally, when down feathers become wet, they clump together and lose their "loft" (fluffiness), destroying their ability to trap air and provide warmth. In active scenarios, sweat can easily soak the down from the inside, while rainy or humid conditions can soak it from the outside.

We would recommend using a synthetic layer as an active insulation layer. Our personal preference, a Polartec Alpha fleece paired with a wind shell.

If you're in between sizes, we recommend sizing up. If you're in a down hoody that is too small, you run the risk of compressing the down's loft from the inside. This, in turn, will result in a colder overall experience.

Fill power measures the fluffiness and insulation quality of down, indicating how many cubic inches one ounce of down occupies. A higher number means larger, better-quality clusters that trap more heat while being lighter and more compressible.

At 950+FP, you're looking at one of the highest available fill powers on the market. This means a puffy that is extremely warm for its weight, and will pack down to almost nothing.

We opted against hydrophobic down to prioritize the hoody’s warmth-to-weight ratio. Historically, hydrophobic treatments degraded down quality, and even with today's impressive advancements, they can still compromise maximum fill power. Because this is a static layer (not intended for high-output activity where perspiration is a factor) the benefits of water resistance didn't outweigh the loft and efficiency of premium, untreated down.